The first fan-owned immersive football clubhouse
The Kop
Experience
Anfield, rebuilt in your city. Owned by the fans who fill it. We are raising the capital to secure the licence and build the flagship in Miami / West Palm Beach.
The problem
Hundreds of millions of supporters. One stadium. One city in the north-west of England.
Everyone else gets a TV subscription and a replica kit — and watches the biggest moments of their sporting lives in a bar that pays the club nothing and answers to no one. That is not a fan problem. That is a half-billion-person revenue leak.
The solution
Not a sports bar. A home ground.
An officially licensed 60,000–75,000 sq ft home ground, anchored by an 87-foot immersive dome carrying a live feed from the ground, wrapped around a premium athletic club, a chef-led gastropub and flagship retail. Open seven days a week — owned, in part, by the supporters themselves.
Identity
A club-branded NFC bracelet, engraved with your name.
Ownership
Supporters hold real equity — an owner doesn't churn.
Scarcity
Membership capped at 300, forever, with a waitlist behind it.
Utility
A genuine premium gym members use four times a week.
Four zones. One ecosystem.
The Dome Arena
87ft 8K/12K screen · live 360° feed · Kop-standard terracing · 900 seats.
Athletic & Recovery
Indoor pitches · gym · pool · sauna · cold plunge · replica changing room.
Gastropub & Carlsberg Lounge
Chef-led menu · the official beer · live band at half time.
Flagship Retail & Museum
Official store · replica tunnel · the photo every visitor shares.
Built to the Anfield replica standard. Bathrooms included — that's the test of it.
Open to anyone. Capped at 300.
Red Access
200 members · $149/mo
- Named bracelet
- Member shirt
- Limited athletic access
- Presale access
- League entry
Kop Premier
100 members · $325/mo
- Full athletic club
- Replica changing room
- Reserved dome seating
- All-inclusive hospitality
- Legend access
$747,600 recurring revenue — capped, with a waitlist behind it. Membership alone covers the operating baseline, drawn from 104,000 paid walk-in admissions a year.
The opportunity
The numbers that matter
Diversified across seven independent revenue lines — admissions, parking, food & beverage, athletics, retail, events and membership. Strip out every Liverpool fixture and roughly two-thirds of the revenue survives. $18M of the $50M build is real estate: the asset floor investors hold regardless. This underwrites as infrastructure, not as a concept venue.
The capital plan — licence first, always
| Phase | Vehicle | Amount | Purpose |
|---|---|---|---|
| 0 | Reg D (accredited) | $1.5M | Fund the licence, quietly |
| Gate | Execute FSG licence | — | Nothing public happens before this |
| 1 | Reg CF | $5M | The fan raise — doubles as member recruitment |
| 2 | Reg A+ Tier 2 | $30M | Build the venue |
| 3 | Senior debt | $13.5M | Secured on the real estate |
Total: $50M — exactly the development budget. Three entities — Platform Co, Liverpool OpCo and PropCo — isolate licence risk, give lenders clean collateral and protect fans from dilution.
Fan ownership is the unlock
Owners are members are customers. One population instead of three. An owner doesn't churn, markets the venue for free, and can't be poached by a competitor — and a funded raise is proof of demand before a brick is laid.
Calvin Francis · Founder
"We're here to ask for a licence, not for money." Liverpool FC gets an 8% gross royalty — roughly $1.92M per venue per year, $18.2M over ten years on one venue — plus OpCo and Platform Co equity and first rights on every future club. Zero capital. Zero construction risk. Zero operating risk.
Five things between here and the licence
Phase 0 is a $1.5M accredited raise to fund the licence. Register your interest and we'll send the full deck, the financial model and the terms.