Why Liverpool
The most supported club in world football, and the largest organised fan network of any foreign team in America.
Global Reach
Broad global follower base — casual supporters, TV viewers and general followers
Actively engaged core fans — weekly viewers, social followers, members and buyers
Social media followers across YouTube, Instagram, Facebook, X and TikTok, generating over 1.5 billion online interactions a year
The United States
Liverpool is one of the most popular Premier League clubs in the United States.
Estimated active fans and followers in the United States
Of US adults express a strong or favourable affinity for Liverpool, and over 60% of self-identified Premier League fans in America
Official LFC Supporters Clubs across New York, Chicago, Los Angeles, Miami, Boston and Dallas — one of the largest organised fan networks of any foreign sports team in the country
North America accounts for nearly 12% of Liverpool's total global broadcast audience across NBC, Peacock and Fubo.
The Florida Catchment — Demand Is Already Here
~130,000 supporters across 4 official Liverpool Supporters Club communities.
~3-hour corridor of the flagship — all within it.
0.23% of this base fills every membership.
Discount it 75% — demand still exceeds walk-in capacity ~55x.
~42,000 walk-in visits a year — every one a member-conversion moment.
"Full house, every matchweek. The scarcity is real — and so is the reputation that comes with it."
"This is a real opportunity with realistic expectations. I believe it's the first of its kind — and with the Liverpool community behind it, I believe we can build it."
Calvin Francis, Founder
Sources: Kantar global fan audits, Morning Consult sports tracking, Liverpool FC official channels, US broadcast and streaming metrics.
Conceptual renderings. This venue is not built. All imagery is illustrative and subject to licensing. Liverpool FC and Fenway Sports Group are target partners — no agreement is in place. Nothing on this page is an offer to sell securities.